Our Marketing Plan

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The marketing that a home receives can make or break whether it sells. That is why The Hardy Team markets your home to more people in more places.

We’ve sold over $30,000,000 in total closed dollar volume in 2015 and were the #1 real estate team in Hernando County

nobody-sells-more-realestate-than-remaxBelow are some important ways we ensure your home is viewed by more people in more places:

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95% of home buyers start their search online, that is why it is more important than ever to have a strong Internet presence.
The Hardy Team are members of Mid Florida MLS which incorporates the following Associations reaching over 30,000 members (Hernando MLS has less than 700). Bartow, East Polk County, Englewood Area, Greater Tampa, Lakeland, Manatee, Orlando, Osceola County, Pinellas, Punta Gorda-Port Charlotte-North Port, Lake & Sumter Counties, Sarasota, Venice Area, West Pasco and West Volusia. This means your home is accessible to 37 times more Realtors.

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The MLS Listings Hub Feature also syndicates your home to over 80 top Real Estate Websites, including those to left:

 

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Have you ever heard the phrase “you only get one chance to make a first impression?” Well, that is especially true in today’s market where people will judge the look of your home in just a few seconds. That is why we hire a professional photographer for EVERY listing that we have. The HD photos showcase your listing in its best light and make it shine.

You may be surprised how many REALTOR’s think it is acceptable to put three or four pictures of the home in the MLS. The Hardy Team maximizes the number of pictures that are allowed in the MLS and also add a virtual tour for every property listing.

Below are examples of our professional pictures compared to pictures taken with a regular camera as used by 85% of agents:

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Studies have shown that homes with professional photography can have as many as 67% more views than homes with regular photographs and sell for over 2% more. Yet only 15% of homes have professional photography. All of our listings have professionally taken  high resolution photos and High Definition virtual tours. That means more money in your pocket.

virtual-tour-log Coming Soon
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www.REALTOR.com – “Showcase Property” on the Worlds #1 Real Estate Website with up to 36 Pictures. Showcasing your property on REALTOR.com brings over 300% more page views than homes that are not showcased

www.Zillow.com – and it’s partner Yahoo! Real Estate combine to account for more web traffic than any other Real Estate website.  As “Premier Agents” The Hardy Team have considerable benefits, producing over 400% more leads for your listing.

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feedback
The number one complaint that people have about REALTORS is that they don’t give them feedback after showings. We also use every effort to obtain feedback and ensure that it is on hand for you 24/7.  We use a showing service to coordinate your showing requests to ensure that we never miss a call from someone wanting to show YOUR home.

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The Hardy Team will keep you up to date on the market conditions in your area with a “Market Snapshot” showing the homes for sale and the most recent sold properties. This Snapshot is updated monthly so that you are always kept alert to market changes.

It also shows you the average days on market, selling vs asking price, median prices and the change in the number of homes sold.Click the picture below for an example of a “Market Snapshot”.
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More than 70% of Americans are on Social Media with over 40% (128 million people) using Facebook every day in the United States.

  • We utilize social media to its full capacity to market your home online using Facebook, Twitter, Pinterest, Instagram, and Google+
  • We use print advertising with adverts in several community newsletters that reach over 3000 people locally every month
  • Your home will have its own individual property website, a video on YouTube and a Craigslist classified listing to rank higher in search engines
  • We are also at the forefront of technology and offer a “green”, paperless system for clients who wish to utilize this service

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Hardy Team Marketing Brochure